Dunkin’ Donuts Announces It ls Closing Stores For Good

Dunkin’ Donuts has announced the closure of 450 locations within Speedway gas stations on the East Coast, a move that represents less than 0.5% of its domestic sales. This decision is part of a strategic shift to concentrate resources on more profitable Dunkin’ NextGen restaurants, which offer an expanded menu and are better aligned with current consumer preferences.

The company is responding to changes in consumer behavior, such as decreased in-store visits and increased demand for drive-thrus, mobile ordering, curbside pickup, and delivery services. Dunkin’ aims to adapt to these trends to maintain its market presence and continue providing customer satisfaction.

Dave Hoffman, CEO of Dunkin’ Brands, emphasized the company’s commitment to customer safety and comfort during these uncertain times. He stated, “We’re continuing our legacy of being there when people need us most by taking these additional steps to be your place of comfort during all of this uncertainty.” This approach reflects Dunkin’s focus on evolving with the consumer landscape while continuing to serve its communities effectively.